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A vital way to keep in touch with all your clients is through an e-Newsletter. This service allows a business to showcase their new services or products.

The following are different ways the e-Newsletter can be implemented into your business:

• - Interactive - Allows an interaction with your customers or clients.
• - E-mail Integration - Allows the e-Newsletter to be send via email. Groups can be created and the e-Newsletter can be sent as a follow-up to a service, new products or services, simple reminder, etc
• - Modifiable -- Allows the e-Newsletter to be modified as different promotions and updates occur.
• - Personalized - Allows the e-Newsletter to be personalized according to their different clients' wishes. Clients or customers will feel more important that their information is retained with the business.
• - Trackable - Allows the business to track the e-Newsletters efficiency. The business will be able to determine if the e-Newletter is effecting their growth.

Lead Nurturing

In business to business marketing, nothing is more important than generating strong leads. Once those leads are identified, it’s equally as important to provide information, answer questions, and to help move a potential customer through the sales cycle.  How can marketers best accomplish this goal? A solid lead nurturing program.

ExactTarget can help. With our integrated one-to-one platform, you can get a comprehensive view into your marketing initiatives to see what’s working (and what’s not) to help nurture your leads and drive them towards conversion.

The ExactTarget Smart Capture feature lets you bring qualified contacts into your marketing campaigns so you can communicate with them – efficiently and effectively – via automated Programs. That’s personal, relevant messaging at its best.

The ExactTarget Solution

With ExactTarget’s lead nurturing solutions, you can:

• Create automated marketing processes that will enable you to carry on a continuous conversation from lead to conversion – without manual intervention.
• Manage all your digital one-to-one communications from a single platform, so you can effectively leverage your aggregate data and retain a 360 degree view of your lead activity.
• Write advanced logic using our proprietary programming language (AMPScripting) to deliver highly-relevant content.
• Trigger messages across emerging digital communication channels—including SMS, Voice, and Email—so you can capitalize on multi-channel marketing.
• Access and update external data sources—like recently viewed products—to ensure your subscribers receive the most up-to-date, relevant information in every message.
• Create drip campaigns based on behavioral data and automate your lead nurturing programs—without relying on your IT department.
• Easily and cohesively reinforce your brand from email message through to landing pages with ExactTarget’s Landing Page feature.

Abandoned Shopping cart

If you’re an online marketer, it’s a common occurrence: a potential customer visits your site, browses your products, loads some items into a shopping cart, and then leaves your site without completing the purchase. What happened?  How do you recapture that marketing opportunity?

It’s important not to assume you know what went wrong. Instead, a successful marketer will focus on what to do to entice a prospect back — and ultimately, to drive them to convert.  ExactTarget’s abandoned shopping cart solutions can help you do just that.

The ExactTarget Solution

If you’re faced with the challenge of abandoned shopping carts, ExactTarget’s integrated one-to-one platform lets you:

• Send triggered messages across emerging digital communications—including SMS, Voice, and Email—through a single console to announce a price alert, conduct a remarketing campaign, or offer a product discount.
• Capitalize on your web analytics data for insight into your customers’ interests and activities—and respond accordingly with personalized messages that are tailored to each individual.  In other words, ExactTarget makes it easy for you to send remarketing messages based on everything you know about a customer, not just what they left in their shopping cart.
• View and analyze consolidated performance metrics across your communication channels so you can determine what’s working, what’s not, and make adjustments on the fly.
• Limit your sending to subscriber-requested information with our channel-specific subscriber permissions and preferences.

Account Alert

Your checking account is precariously close to single digits. That’s important—and timely—information to know. Has your latest check cleared? Did someone make an unauthorized withdrawal with your ATM card? With ExactTarget, there’s no need to keep your subscribers guessing. Our one-to-one communications solution helps you keep your customers informed—without the hassle of managing disparate systems.

The ExactTarget Solution

ExactTarget’s integrated one-to-one platform lets you:

• Send triggered messages across emerging digital communications—including SMS, Voice, and Email—through a single console to announce account activity.
• Use web analytics integration to gain insight into your potential customers’ interests and activities—and respond accordingly with personalized correspondence.
• Limit your sending to subscriber-requested information with our channel-specific subscriber permissions and preferences.

Transactional Email

Historically, transactional emails have the highest open rates.  What does that mean to you?

Your subscribers want—and anticipate—real-time transactional emails because they provide highly useful information.  But flip the coin over: in the past, transactional emails have been text-based, difficult to track, and cumbersome to change.  Which means that if you're a marketer, transactional emails might just be your biggest challenge today.

You need more than just a mail engine to send your subscribers information they want—you need visibility, control, and results you can measure without involving your IT department.

The ExactTarget Solution

ExactTarget offers a single user interface to define, modify, and send transactional emails in response to any conceivable business event.  Highlights of our transactional email solution include:

• A management console that gives marketers complete control over every element of a transactional message to ensure optimized performance.  And with ExactTarget, it's easy to pause and make changes on the fly right from within your account.
• Robust integration capabilities to trigger one-to-one messages in response to any event, regardless of the system capturing it.  Whether it's an eCommerce application capturing a purchase or a web analytics system recording an online form completion, there's no limit to the transactions you can optimize through ExactTarget.
• A scalable architecture to ensure your time-sensitive emails are delivered in seconds.  Whether you're processing hundreds of transactions an hour or millions a day, our system is designed to scale as your demand dictates.
• Precision targeting tools to dynamically turn your transactional emails into powerful marketing messages that your subscribers actually want to hear.

Triggered Email

As the world of email marketing evolves, subscribers hold marketers to increasingly higher standards. They expect quick, concise, targeted communications in a timely manner. What does that mean for you? Whether completing a registration on your website or signing up to receive electronic account notifications, subscribers expect information to be automatically delivered.

Efficiently managing all those interactions can seem like a daunting task. But with ExactTarget, it doesn’t have to be. With our industry-leading triggered messaging solution, your highly anticipated—and expected—emails can be sent automatically in response to any conceivable business transaction.

The ExactTarget Solution

With ExactTarget’s triggered emails, you can:

• Trigger mission-critical messages across emerging digital communication channels—including SMS, Voice, and Email—through a single console.
• Use channel-specific subscriber permissions and preferences to send only the information your subscribers want, through the medium they want.
• Quickly access and update external data sources—like account balances or recently viewed products—to ensure your subscribers receive the most up-to-date, relevant information in every message.

Loyalty Programs - Live Offers

Retailers know that existing customers drive the bulk of their recurring revenue. The most common challenge facing retailers today is how to keep those repeat customers interested, engaged, and coming back for more.

How do you plan for, execute, and evaluate your customer loyalty program? With ExactTarget Live Offers.

The ExactTarget Solution

If you want to keep your subscribers actively engaged with your product, brand, and company, ExactTarget Live Offers lets you:

• Create inventory-driven, dynamic, and personalized offers for your segmented subscriber base.
• Send deals and discounts to your subscribers based on any number of parameters, including geography and past consumer behavior.
• Provide your subscribers with a unique one-to-one experience that combines prior lead generation data, email transactional data history, and purchase history over time for a truly personalized offer.
• Use Standard Summary and Redemption Reports to evaluate the success of your campaign — and to plan future campaigns accordingly.